Introduction

This Privacy Policy describes how KRISHNASHREE FOODS and its affiliates (collectively “KRISHNASHREE FOODS,” “we,” “our,” “us”) collect, use, share, protect, or otherwise process your information/personal data through our website https://thedessertlounge.in/ (hereinafter referred to as “Platform”).

Please note that you may be able to browse certain sections of the Platform without registering with us. We do not offer any product/service under this Platform outside India, and your personal data will primarily be stored and processed in India. By visiting this Platform, providing your information, or availing of any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions. You also agree to be governed by the laws of India, including but not limited to those applicable to data protection and privacy. If you do not agree, please do not use or access our Platform.

Collection of Personal Data

We collect your personal data when you use our Platform, services, or otherwise interact with us during the course of our relationship. Some of the information that we may collect includes but is not limited to:

  • Personal data/information provided during sign-up/registration, such as:

    • Name

    • Date of birth

    • Address

    • Telephone/Mobile number

    • Email ID

    • Proof of identity or address

  • Sensitive personal data may be collected with your consent, including:

    • Bank account details

    • Credit or debit card details

    • Other payment instrument information

    • Biometric information (such as facial features or physiological information for specific features on the Platform, in accordance with applicable laws)

You always have the option to not provide certain information by choosing not to use a particular service or feature on the Platform. We may track your behavior, preferences, and other information that you choose to provide on our Platform. This information is compiled and analyzed on an aggregated basis.

We also collect information related to your transactions on the Platform and third-party business partner platforms. If a third-party business partner collects your personal data directly from you, their privacy policies will apply. We shall not be responsible for their privacy practices or content, and we encourage you to read their policies before disclosing any information.

Fraudulent Communications Warning: If you receive an email or call from someone claiming to be from KRISHNASHREE FOODS and asking for personal data like debit/credit card PINs, net banking, or mobile banking passwords, please do not share such information. If you have already revealed such details, report it immediately to an appropriate law enforcement agency.

Usage of Personal Data

We use personal data to provide the services you request. Additionally, we may use your personal data to:

  • Assist sellers and business partners in handling and fulfilling orders

  • Enhance customer experience

  • Resolve disputes and troubleshoot problems

  • Inform you about online and offline offers, products, services, and updates

  • Customize your experience

  • Detect and protect against errors, fraud, and other criminal activities

  • Enforce our Terms and Conditions

  • Conduct marketing research, analysis, and surveys

To the extent that we use your personal data for marketing, we will provide you with the option to opt out.

Your access to certain products/services may be affected if permission is not provided to us.

Sharing of Personal Data

We may share your personal data internally within our group entities, corporate entities, and affiliates to provide you with services and products. These entities and affiliates may market to you unless you explicitly opt out.

We may also disclose personal data to third parties, such as:

  • Sellers and business partners

  • Third-party service providers (including logistics partners, prepaid payment instrument issuers, and third-party reward programs)

  • Government agencies or other authorized law enforcement agencies, if required by law

  • Third-party rights owners or others when necessary to enforce our Terms of Use or Privacy Policy

We may disclose your personal data in good faith if necessary to:

  • Respond to subpoenas, court orders, or legal processes

  • Protect the rights, property, or personal safety of users and the general public

Security Precautions

We adopt reasonable security practices and procedures to protect your personal data from unauthorized access, disclosure, loss, or misuse. Whenever you access your account information, we adhere to our security guidelines to protect it against unauthorized access.

However, the transmission of information over the internet is not completely secure. By using the Platform, users accept the security risks associated with data transmission over the internet and the World Wide Web. Users are responsible for protecting their login credentials and passwords.

Data Deletion and Retention

  • You can delete your account by visiting your profile settings on the Platform. This action will result in the loss of all account-related information.

  • You may also contact us for assistance with data deletion.

  • We may refuse or delay deletion if there are pending grievances, claims, or shipments.

  • Once your account is deleted, you will lose access to it.

  • We retain your personal data only for as long as necessary for the purpose for which it was collected or as required under applicable laws.

  • We may retain anonymized data for research and analytical purposes.

Your Rights

You may access, rectify, and update your personal data directly through the functionalities provided on the Platform.

Consent

By visiting our Platform or providing your information, you consent to the collection, use, storage, disclosure, and processing of your information as per this Privacy Policy. If you provide personal data of others, you confirm that you have their authority to do so.

You also consent to be contacted via SMS, instant messaging apps, calls, or emails for the purposes outlined in this Privacy Policy.

If you wish to withdraw your consent, you may write to our Grievance Officer at the contact information provided below with the subject line “Withdrawal of consent for processing personal data.” We may verify such requests before acting upon them. Withdrawal of consent will not be retrospective and will be subject to applicable laws and the Terms of Use.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our data practices. We may notify you of significant changes as required under applicable laws. Please check this page regularly for updates.